Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry

Mongolia is an emerging country that has immense opportunities. 82 of the total 111 elements of the Periodic Table can be found in commercially exploitable volumes in Mongolia. The future of Mongolia is undoubtedly defined by its mining industry, much like how it has also been defined by its great h...

Full description

Bibliographic Details
Main Authors: Aung Khin, Mi Mi, Chen, Daniel Seow Jie, Yong, Chung Hau, Zhang, Alex Hao
Other Authors: Ng Kok Yee
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55263
_version_ 1811691184994648064
author Aung Khin, Mi Mi
Chen, Daniel Seow Jie
Yong, Chung Hau
Zhang, Alex Hao
author2 Ng Kok Yee
author_facet Ng Kok Yee
Aung Khin, Mi Mi
Chen, Daniel Seow Jie
Yong, Chung Hau
Zhang, Alex Hao
author_sort Aung Khin, Mi Mi
collection NTU
description Mongolia is an emerging country that has immense opportunities. 82 of the total 111 elements of the Periodic Table can be found in commercially exploitable volumes in Mongolia. The future of Mongolia is undoubtedly defined by its mining industry, much like how it has also been defined by its great hero, Chinggis Khan. There is no lack of news coverage, analysis and business journals covering the major multinational corporations and foreign investments going into Mongolia. However, very little is known about the local enterprises in Mongolia and how they are leveraging on the immense business opportunities from the mining industry. Through extensive study of a local Mongolian mining equipment supplier, we look into its perspective and uncover the unique opportunities and challenges in the market. We also provided strategies and recommendations using the Balanced Score Card (BSC) framework.
first_indexed 2024-10-01T06:15:52Z
format Thesis
id ntu-10356/55263
institution Nanyang Technological University
language English
last_indexed 2024-10-01T06:15:52Z
publishDate 2014
record_format dspace
spelling ntu-10356/552632024-01-12T10:22:47Z Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry Aung Khin, Mi Mi Chen, Daniel Seow Jie Yong, Chung Hau Zhang, Alex Hao Ng Kok Yee Nanyang Business School DRNTU::Business Mongolia is an emerging country that has immense opportunities. 82 of the total 111 elements of the Periodic Table can be found in commercially exploitable volumes in Mongolia. The future of Mongolia is undoubtedly defined by its mining industry, much like how it has also been defined by its great hero, Chinggis Khan. There is no lack of news coverage, analysis and business journals covering the major multinational corporations and foreign investments going into Mongolia. However, very little is known about the local enterprises in Mongolia and how they are leveraging on the immense business opportunities from the mining industry. Through extensive study of a local Mongolian mining equipment supplier, we look into its perspective and uncover the unique opportunities and challenges in the market. We also provided strategies and recommendations using the Balanced Score Card (BSC) framework. Master of Business Administration 2014-01-07T06:48:18Z 2014-01-07T06:48:18Z 2013 2013 Thesis http://hdl.handle.net/10356/55263 en 89 p. application/pdf
spellingShingle DRNTU::Business
Aung Khin, Mi Mi
Chen, Daniel Seow Jie
Yong, Chung Hau
Zhang, Alex Hao
Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title_full Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title_fullStr Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title_full_unstemmed Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title_short Strategies for hera equipment LLC's development of rental equipment business in the Mongolian mining industry
title_sort strategies for hera equipment llc s development of rental equipment business in the mongolian mining industry
topic DRNTU::Business
url http://hdl.handle.net/10356/55263
work_keys_str_mv AT aungkhinmimi strategiesforheraequipmentllcsdevelopmentofrentalequipmentbusinessinthemongolianminingindustry
AT chendanielseowjie strategiesforheraequipmentllcsdevelopmentofrentalequipmentbusinessinthemongolianminingindustry
AT yongchunghau strategiesforheraequipmentllcsdevelopmentofrentalequipmentbusinessinthemongolianminingindustry
AT zhangalexhao strategiesforheraequipmentllcsdevelopmentofrentalequipmentbusinessinthemongolianminingindustry