Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.

In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; &a...

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Bibliographic Details
Main Authors: Ang, Geok Lan, Lee, Ngai Hon, Tan, Wee Sze
Other Authors: Tan Hun Tong
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55417
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author Ang, Geok Lan
Lee, Ngai Hon
Tan, Wee Sze
author2 Tan Hun Tong
author_facet Tan Hun Tong
Ang, Geok Lan
Lee, Ngai Hon
Tan, Wee Sze
author_sort Ang, Geok Lan
collection NTU
description In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; & (3)when the project costs exceed the budget given.
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spelling ntu-10356/554172023-05-19T06:09:02Z Accounting knowledge, quantification, and budget effects on the sunk cost fallacy. Ang, Geok Lan Lee, Ngai Hon Tan, Wee Sze Tan Hun Tong Nanyang Business School DRNTU::Business::Accounting In this study, we investigate the factors that may reduce the sunk cost fallacy. Based on the results of experiments conducted with undergraduates in NTU & NUS, we concluded that the sunk cost effect can be reduced: (1)by accounting knowledge; (2)by quantification of future returns; & (3)when the project costs exceed the budget given. ACCOUNTANCY 2014-03-03T09:03:25Z 2014-03-03T09:03:25Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55417 en Nanyang Technological University 64 p. application/pdf
spellingShingle DRNTU::Business::Accounting
Ang, Geok Lan
Lee, Ngai Hon
Tan, Wee Sze
Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title_full Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title_fullStr Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title_full_unstemmed Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title_short Accounting knowledge, quantification, and budget effects on the sunk cost fallacy.
title_sort accounting knowledge quantification and budget effects on the sunk cost fallacy
topic DRNTU::Business::Accounting
url http://hdl.handle.net/10356/55417
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