Consumer attitudes towards direct response television in Singapore
Direct Response shopping and other forms of in-home shopping are likely to be trends in the late 1990s in Singapore. As the country advances, Singapore citizens become more affluent and the pace of life becomes faster. Direct Response Television ( DRTV )...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/55536 |