Marketing a non-profit organisation - community chest.

Marketing a non-profit organisation - community chest.

Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a char...

Bibliografske podrobnosti
Main Authors:	Cheong, Winnie Mong Khim, Chua, Tuan Hong, Ng, Yee San
Drugi avtorji:	Nanyang Business School
Format:	Final Year Project (FYP)
Jezik:	English
Izdano:	2014
Teme:	DRNTU::Business
Online dostop:	http://hdl.handle.net/10356/55566

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