Marketing a non-profit organisation - community chest.

Marketing a non-profit organisation - community chest.

Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a char...

书目详细资料
Main Authors:	Cheong, Winnie Mong Khim, Chua, Tuan Hong, Ng, Yee San
其他作者:	Nanyang Business School
格式:	Final Year Project (FYP)
语言:	English
出版:	2014
主题:	DRNTU::Business
在线阅读:	http://hdl.handle.net/10356/55566

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