Marketing a non-profit organisation - community chest.

Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a char...

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Xehetasun bibliografikoak
Egile Nagusiak: Cheong, Winnie Mong Khim, Chua, Tuan Hong, Ng, Yee San
Beste egile batzuk: Nanyang Business School
Formatua: Final Year Project (FYP)
Hizkuntza:English
Argitaratua: 2014
Gaiak:
Sarrera elektronikoa:http://hdl.handle.net/10356/55566

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