Marketing a non-profit organisation - community chest.
Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a char...
Egile Nagusiak: | Cheong, Winnie Mong Khim, Chua, Tuan Hong, Ng, Yee San |
---|---|
Beste egile batzuk: | Nanyang Business School |
Formatua: | Final Year Project (FYP) |
Hizkuntza: | English |
Argitaratua: |
2014
|
Gaiak: | |
Sarrera elektronikoa: | http://hdl.handle.net/10356/55566 |
Antzeko izenburuak
-
Guerrilla marketing for non-profit organisations in Singapore.
nork: Lim, Shi Min., et al.
Argitaratua: (2010) -
Marketing in non profit organisations : case study on the salvation army.
nork: Lim, Kai Tong., et al.
Argitaratua: (2008) -
Organisational citizenship behaviour in non-profit organisations.
nork: Ko, Joanne Pei Lin., et al.
Argitaratua: (2011) -
Commitment in non-profit organisations in Singapore : examining the effects of leadership and communication on commitment in community centres and residents' committees.
nork: Leong, Cherene Pei Wen., et al.
Argitaratua: (2008) -
Goods and services tax in the financial services sector : impact on commercial bank profitability
nork: Chan, Mei Yee, et al.
Argitaratua: (2014)