Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities
This study draws upon the notion of “counter-gaze” to examine how the consumption of beauty products relates to the lived experiences of young women in Singapore through twenty in-depth interviews. It aims to enrich existing feminist studies on women's consumption of beauty products by illumina...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/55790 |
| _version_ | 1826110094133166080 |
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| author | Wee, Elaine |
| author2 | Caroline Pluss |
| author_facet | Caroline Pluss Wee, Elaine |
| author_sort | Wee, Elaine |
| collection | NTU |
| description | This study draws upon the notion of “counter-gaze” to examine how the consumption of beauty products relates to the lived experiences of young women in Singapore through twenty in-depth interviews. It aims to enrich existing feminist studies on women's consumption of beauty products by illuminating the nuances in their consumption processes. This inquiry focuses on the meanings young women attach to their consumption of beauty products, their motivations and sociality of their consumption. Considering Singapore as a site hosting multiplicity of ethnicities and experiences globalization of cultural products, it will also explore beauty ideals that young women hold, and the desired outcomes they seek to achieve from their consumption processes. The findings are organized into three broad levels of analysis, namely the social-psychological level, the community level and the macro level influences contributing to their consumption practices. |
| first_indexed | 2024-10-01T02:29:08Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/55790 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:29:08Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/557902019-12-10T10:58:29Z Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities Wee, Elaine Caroline Pluss School of Humanities and Social Sciences DRNTU::Social sciences::Sociology::Social behavior DRNTU::Social sciences::Sociology::Social psychology DRNTU::Social sciences::Sociology::Individualism, differentiation and struggle This study draws upon the notion of “counter-gaze” to examine how the consumption of beauty products relates to the lived experiences of young women in Singapore through twenty in-depth interviews. It aims to enrich existing feminist studies on women's consumption of beauty products by illuminating the nuances in their consumption processes. This inquiry focuses on the meanings young women attach to their consumption of beauty products, their motivations and sociality of their consumption. Considering Singapore as a site hosting multiplicity of ethnicities and experiences globalization of cultural products, it will also explore beauty ideals that young women hold, and the desired outcomes they seek to achieve from their consumption processes. The findings are organized into three broad levels of analysis, namely the social-psychological level, the community level and the macro level influences contributing to their consumption practices. Bachelor of Arts 2014-03-31T06:00:43Z 2014-03-31T06:00:43Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/55790 en Nanyang Technological University 52 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Sociology::Social behavior DRNTU::Social sciences::Sociology::Social psychology DRNTU::Social sciences::Sociology::Individualism, differentiation and struggle Wee, Elaine Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title | Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title_full | Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title_fullStr | Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title_full_unstemmed | Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title_short | Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities |
| title_sort | looking beyond appearances the consumption of beauty products and its relation to singaporean young women s identities |
| topic | DRNTU::Social sciences::Sociology::Social behavior DRNTU::Social sciences::Sociology::Social psychology DRNTU::Social sciences::Sociology::Individualism, differentiation and struggle |
| url | http://hdl.handle.net/10356/55790 |
| work_keys_str_mv | AT weeelaine lookingbeyondappearancestheconsumptionofbeautyproductsanditsrelationtosingaporeanyoungwomensidentities |