Singapore girl, you're a great way to fly : examining flight attendants' perceptions on gender stereotypes
This paper explores how flight attendants perceive gender stereotypes and gender ideologies embedded in their occupation, with references to Singapore International Airlines (SIA) and her corporate icon, the Singapore Girl (SG). As an icon, the SG is also an embodiment of multiple meanings subjected...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/55810 |