Think in this way, then think in that way : imposing a switch between intuition and rationalization thinking approach for creative ideation
This study investigated the impacts of different problem-solving approaches on creative ideation. In particular, the effects of intuition and rationalization on creativity, novelty and response utility were examined. Three hundred and twelve undergraduates (M age = 20.85 years, SD = 1.61) were rando...
Main Author: | Bai, Shuming |
---|---|
Other Authors: | School of Humanities and Social Sciences |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/56993 |
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