A study of the factors affecting consumers' choice of a casual dining western restaurant
100 p.
| Main Author: | |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/57548 |
| _version_ | 1824456234254729216 |
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| author | Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| author2 | Goh Chye Tee |
| author_facet | Goh Chye Tee Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| author_sort | Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| collection | NTU |
| description | 100 p. |
| first_indexed | 2025-02-19T03:50:51Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/57548 |
| institution | Nanyang Technological University |
| last_indexed | 2025-02-19T03:50:51Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/575482023-05-19T06:16:18Z A study of the factors affecting consumers' choice of a casual dining western restaurant Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee Goh Chye Tee Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 100 p. With more people eating out, demand for restaurant food has increased in recent years. In line with this trend, the team decided to conduct a study on factors affecting consumers' choice of a casual dining western restaurant. The factors under study are service, ambience, food, price and other miscellaneous factors. ACCOUNTANCY 2014-04-07T10:46:48Z 2014-04-07T10:46:48Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57548 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Consumer behavior Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title | A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_full | A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_fullStr | A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_full_unstemmed | A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_short | A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_sort | study of the factors affecting consumers choice of a casual dining western restaurant |
| topic | DRNTU::Business::Marketing::Consumer behavior |
| url | http://hdl.handle.net/10356/57548 |
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