Evaluation of service quality of SIA in relation to four other airlines
170 p.
| Main Author: | |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/57575 |
| _version_ | 1811682486867984384 |
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| author | Choo Seh Ching, Wong Seow Hong |
| author2 | Roberta Wong Leung |
| author_facet | Roberta Wong Leung Choo Seh Ching, Wong Seow Hong |
| author_sort | Choo Seh Ching, Wong Seow Hong |
| collection | NTU |
| description | 170 p. |
| first_indexed | 2024-10-01T03:57:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/57575 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:57:37Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/575752023-05-19T06:16:17Z Evaluation of service quality of SIA in relation to four other airlines Choo Seh Ching, Wong Seow Hong Roberta Wong Leung Nanyang Business School DRNTU::Business::Marketing::Customer services 170 p. Tourism has made immense contribution to the development of Singapore economy in the past three decades. Being a major portion of tourism, the contribution of the airline industry towards Singapore economy cannot be overlooked. As our economy depends heavily on the tourism industry, we must not only attract new visitors and keep the old ones satisfied, we must also provide an excellent air carrier, Singapore Airlines, to bring these visitors safely from their countries to Singapore. It follows that correspondingly, Singapore Airlines must constantly enhance and maintain its service quality and public image. Our objective in this report is to provide guidelines and recommendations to the management of Singapore Airlines (and all other airlines in Asia) so that more effective operational and marketing strategies can be develop to enhance the airline's competitiveness in the airline industry. ACCOUNTANCY 2014-04-07T10:48:28Z 2014-04-07T10:48:28Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57575 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business::Marketing::Customer services Choo Seh Ching, Wong Seow Hong Evaluation of service quality of SIA in relation to four other airlines |
| title | Evaluation of service quality of SIA in relation to four other airlines |
| title_full | Evaluation of service quality of SIA in relation to four other airlines |
| title_fullStr | Evaluation of service quality of SIA in relation to four other airlines |
| title_full_unstemmed | Evaluation of service quality of SIA in relation to four other airlines |
| title_short | Evaluation of service quality of SIA in relation to four other airlines |
| title_sort | evaluation of service quality of sia in relation to four other airlines |
| topic | DRNTU::Business::Marketing::Customer services |
| url | http://hdl.handle.net/10356/57575 |
| work_keys_str_mv | AT choosehchingwongseowhong evaluationofservicequalityofsiainrelationtofourotherairlines |