Factors affecting consumers' choice of banks

Factors affecting consumers' choice of banks

96 p.

Bibliographic Details
Main Author:	Koh Seow Mei, Lim Chee Siong
Other Authors:	Chew Kah Kee
Format:	Final Year Project (FYP)
Published:	2014
Subjects:	DRNTU::Business::Finance::Banking DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/57730

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