The relationship between dominant decision strategies and family influence structures
110 p.
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/57769 |
| _version_ | 1811680609322401792 |
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| author | Aw, Chiew Khim Lee, Yuen Yuen Teo, Puay Teng |
| author2 | Roger Marshall |
| author_facet | Roger Marshall Aw, Chiew Khim Lee, Yuen Yuen Teo, Puay Teng |
| author_sort | Aw, Chiew Khim |
| collection | NTU |
| description | 110 p. |
| first_indexed | 2024-10-01T03:27:46Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/57769 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:27:46Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/577692023-05-19T05:41:37Z The relationship between dominant decision strategies and family influence structures Aw, Chiew Khim Lee, Yuen Yuen Teo, Puay Teng Roger Marshall Nanyang Business School DRNTU::Business 110 p. Family Consumer Research is an area of interest to many marketers and academics. However, most of this research is centred around the husbands and wives. Children are seldom taken into account. This results in a limited account of family decision making. To obtain a more thorough understanding, it is important to include children as well (Lee and Marshall, 1993). BUSINESS 2014-04-07T10:59:34Z 2014-04-07T10:59:34Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57769 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business Aw, Chiew Khim Lee, Yuen Yuen Teo, Puay Teng The relationship between dominant decision strategies and family influence structures |
| title | The relationship between dominant decision strategies and family influence structures |
| title_full | The relationship between dominant decision strategies and family influence structures |
| title_fullStr | The relationship between dominant decision strategies and family influence structures |
| title_full_unstemmed | The relationship between dominant decision strategies and family influence structures |
| title_short | The relationship between dominant decision strategies and family influence structures |
| title_sort | relationship between dominant decision strategies and family influence structures |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/57769 |
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