An analysis of consumer behaviour towards branded products

150 p.

Bibliographic Details
Main Author:	Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong
Other Authors:	Tan Kai Guan, Clement
Format:	Final Year Project (FYP)
Published:	2014
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/57793

Description
Summary:	150 p.

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