The likelihood of present and future bank switching.
88 p.
| Main Author: | |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/57864 |
| _version_ | 1811678694613188608 |
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| author | Ng Elaine, Tan Lee Huang, Ong Wee Hong |
| author2 | Philip Gerrard |
| author_facet | Philip Gerrard Ng Elaine, Tan Lee Huang, Ong Wee Hong |
| author_sort | Ng Elaine, Tan Lee Huang, Ong Wee Hong |
| collection | NTU |
| description | 88 p. |
| first_indexed | 2024-10-01T02:57:20Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/57864 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:57:20Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/578642023-05-19T03:30:05Z The likelihood of present and future bank switching. Ng Elaine, Tan Lee Huang, Ong Wee Hong Philip Gerrard Nanyang Business School DRNTU::Business 88 p. This study aimed to quantify the extent to which Singapore's customers were presently considering switching their main or only bank and the likelihood of them switching bank in the future. The study also sought to establish the reasons behind bank switching and to try and distinguish switchers from non-switchers based on their demographic and psychographic characteristics. BUSINESS 2014-04-07T11:04:22Z 2014-04-07T11:04:22Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57864 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Business Ng Elaine, Tan Lee Huang, Ong Wee Hong The likelihood of present and future bank switching. |
| title | The likelihood of present and future bank switching. |
| title_full | The likelihood of present and future bank switching. |
| title_fullStr | The likelihood of present and future bank switching. |
| title_full_unstemmed | The likelihood of present and future bank switching. |
| title_short | The likelihood of present and future bank switching. |
| title_sort | likelihood of present and future bank switching |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/57864 |
| work_keys_str_mv | AT ngelainetanleehuangongweehong thelikelihoodofpresentandfuturebankswitching AT ngelainetanleehuangongweehong likelihoodofpresentandfuturebankswitching |