A market research study on FM93.3

118 p.

Bibliographic Details
Main Author: Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
Other Authors: S Viswanathan
Format: Final Year Project (FYP)
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57892
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author Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
author2 S Viswanathan
author_facet S Viswanathan
Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
author_sort Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
collection NTU
description 118 p.
first_indexed 2024-10-01T05:43:00Z
format Final Year Project (FYP)
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institution Nanyang Technological University
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publishDate 2014
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spelling ntu-10356/578922023-05-19T03:30:02Z A market research study on FM93.3 Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang S Viswanathan Nanyang Business School DRNTU::Business 118 p. This report presents the design, analysis and research of a market research study on FM93.3, a Mandarin radio station operated by the Radio Corporation of Singapore. The objective of the study was to provide possible answers to FM93.3's quest to maintain its pole position as the most popular radio station in the country. BUSINESS 2014-04-07T11:05:55Z 2014-04-07T11:05:55Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57892 Nanyang Technological University application/pdf
spellingShingle DRNTU::Business
Ong Choon Beng, Quek Yeow Lin, Tan Wu Siang
A market research study on FM93.3
title A market research study on FM93.3
title_full A market research study on FM93.3
title_fullStr A market research study on FM93.3
title_full_unstemmed A market research study on FM93.3
title_short A market research study on FM93.3
title_sort market research study on fm93 3
topic DRNTU::Business
url http://hdl.handle.net/10356/57892
work_keys_str_mv AT ongchoonbengquekyeowlintanwusiang amarketresearchstudyonfm933
AT ongchoonbengquekyeowlintanwusiang marketresearchstudyonfm933