Sports shoe industry analysis and the positioning of nike in Singapore
Nike has always been an active player in the sports shoe industry. In recent years, the dynamic environment in the industry is constantly changing. The purpose of this report is to study this changing environment in the industry and the purchasing behavior of the consumers. Conclusion will...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58599 |
| _version_ | 1826129314027929600 |
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| author | Kee, Sheila Chiu Ping Kuah, Siew Leng Sim, Jeannie Ai Ping |
| author2 | Wan Chew Yoong |
| author_facet | Wan Chew Yoong Kee, Sheila Chiu Ping Kuah, Siew Leng Sim, Jeannie Ai Ping |
| author_sort | Kee, Sheila Chiu Ping |
| collection | NTU |
| description | Nike has always been an active player in the sports shoe industry. In recent years, the
dynamic environment in the industry is constantly changing. The purpose of this report
is to study this changing environment in the industry and the purchasing behavior of the
consumers. Conclusion will be drawn and recommendations will be made for action.
To further enhance Nike's leading position m the industry, action plans include an
improvised advertising and promotion strategy, to concentrate on what Nike excels in, to
enhance its market presence in Singapore, to search for endorsement contracts, and to
consider ways to capture the women's segment. Implementation for the above
recommendations would benefit from hiring a research company to conduct further
studies before any actions is to be carried out.
w |
| first_indexed | 2024-10-01T07:38:33Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/58599 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:38:33Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/585992023-05-19T03:30:07Z Sports shoe industry analysis and the positioning of nike in Singapore Kee, Sheila Chiu Ping Kuah, Siew Leng Sim, Jeannie Ai Ping Wan Chew Yoong Nanyang Business School DRNTU::Business Nike has always been an active player in the sports shoe industry. In recent years, the dynamic environment in the industry is constantly changing. The purpose of this report is to study this changing environment in the industry and the purchasing behavior of the consumers. Conclusion will be drawn and recommendations will be made for action. To further enhance Nike's leading position m the industry, action plans include an improvised advertising and promotion strategy, to concentrate on what Nike excels in, to enhance its market presence in Singapore, to search for endorsement contracts, and to consider ways to capture the women's segment. Implementation for the above recommendations would benefit from hiring a research company to conduct further studies before any actions is to be carried out. w BUSINESS 2014-04-08T09:17:13Z 2014-04-08T09:17:13Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/58599 en Nanyang Technological University 170 p. application/pdf |
| spellingShingle | DRNTU::Business Kee, Sheila Chiu Ping Kuah, Siew Leng Sim, Jeannie Ai Ping Sports shoe industry analysis and the positioning of nike in Singapore |
| title | Sports shoe industry analysis and the positioning of nike in Singapore |
| title_full | Sports shoe industry analysis and the positioning of nike in Singapore |
| title_fullStr | Sports shoe industry analysis and the positioning of nike in Singapore |
| title_full_unstemmed | Sports shoe industry analysis and the positioning of nike in Singapore |
| title_short | Sports shoe industry analysis and the positioning of nike in Singapore |
| title_sort | sports shoe industry analysis and the positioning of nike in singapore |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/58599 |
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