Sports shoe industry analysis and the positioning of nike in Singapore
Nike has always been an active player in the sports shoe industry. In recent years, the dynamic environment in the industry is constantly changing. The purpose of this report is to study this changing environment in the industry and the purchasing behavior of the consumers. Conclusion will...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58599 |