Promoting Singapore as a premier tourist destination
Against the backdrop of a booming tourism industry in the Asia-Pacific region, this study is undertaken with two purposes in mind - to analyse the current trends in Singapore's tourism industry, and to develop strategies that will enable the Republic to exploit opportunitie...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58604 |
| _version_ | 1824454409879289856 |
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| author | Koh, Hui Ling Lim, Karen Wee Peng Tan, Fiona Lay Choo |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Koh, Hui Ling Lim, Karen Wee Peng Tan, Fiona Lay Choo |
| author_sort | Koh, Hui Ling |
| collection | NTU |
| description | Against the backdrop of a booming tourism industry in the Asia-Pacific region, this study
is undertaken with two purposes in mind - to analyse the current trends in Singapore's
tourism industry, and to develop strategies that will enable the Republic to exploit
opportunities in the environment.
Singapore's achievements in the tourism sector have been very encouraging, with both
tourist arrivals and receipts on the rise. In 1993, visitor arrivals reached a record 6.4
million and are expected to breach the seven-million mark by 1995 . However, due to the
limited attractions of Singapore, as well as imminent competition from other countries that
are developing their tourist attractions, much remains to be done if the Republic is to
attain greater growth in the next decade.
Presently, efforts are made by the Singapore Tourist Promotion Board (STPB) to rally
major players ofthe industry together to offer a more attractive product to tourists . New
g~ographic markets have been identified (such as China and India) and strategic alliances
are also sought with the governments and national tourist organisations (NTOs) of other
countries. In addition , greater marketing efforts are aimed at emerging niche segments
such as students, cruise and business visitors.
Various recommendations are put forth in this study. These include greater research into
the changing consumer needs and market trends, enhancing the tourism product,
improving service quality, capturing new geographic markets and niche segments, and
forging strategic alliances. |
| first_indexed | 2025-02-19T03:21:52Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/58604 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2025-02-19T03:21:52Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/586042023-05-19T07:23:14Z Promoting Singapore as a premier tourist destination Koh, Hui Ling Lim, Karen Wee Peng Tan, Fiona Lay Choo Nanyang Business School George T.L. Shenoy DRNTU::Business Against the backdrop of a booming tourism industry in the Asia-Pacific region, this study is undertaken with two purposes in mind - to analyse the current trends in Singapore's tourism industry, and to develop strategies that will enable the Republic to exploit opportunities in the environment. Singapore's achievements in the tourism sector have been very encouraging, with both tourist arrivals and receipts on the rise. In 1993, visitor arrivals reached a record 6.4 million and are expected to breach the seven-million mark by 1995 . However, due to the limited attractions of Singapore, as well as imminent competition from other countries that are developing their tourist attractions, much remains to be done if the Republic is to attain greater growth in the next decade. Presently, efforts are made by the Singapore Tourist Promotion Board (STPB) to rally major players ofthe industry together to offer a more attractive product to tourists . New g~ographic markets have been identified (such as China and India) and strategic alliances are also sought with the governments and national tourist organisations (NTOs) of other countries. In addition , greater marketing efforts are aimed at emerging niche segments such as students, cruise and business visitors. Various recommendations are put forth in this study. These include greater research into the changing consumer needs and market trends, enhancing the tourism product, improving service quality, capturing new geographic markets and niche segments, and forging strategic alliances. BUSINESS 2014-04-09T01:59:38Z 2014-04-09T01:59:38Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/58604 en Nanyang Technological University 116 p. application/pdf |
| spellingShingle | DRNTU::Business Koh, Hui Ling Lim, Karen Wee Peng Tan, Fiona Lay Choo Promoting Singapore as a premier tourist destination |
| title | Promoting Singapore as a premier tourist destination |
| title_full | Promoting Singapore as a premier tourist destination |
| title_fullStr | Promoting Singapore as a premier tourist destination |
| title_full_unstemmed | Promoting Singapore as a premier tourist destination |
| title_short | Promoting Singapore as a premier tourist destination |
| title_sort | promoting singapore as a premier tourist destination |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/58604 |
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