Promoting Singapore as a premier tourist destination

Promoting Singapore as a premier tourist destination

Against the backdrop of a booming tourism industry in the Asia-Pacific region, this study is undertaken with two purposes in mind - to analyse the current trends in Singapore's tourism industry, and to develop strategies that will enable the Republic to exploit opportunitie...

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Bibliographic Details
Main Authors: Koh, Hui Ling, Lim, Karen Wee Peng, Tan, Fiona Lay Choo
Other Authors: Nanyang Business School
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/58604

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