Conspicuous consumption and donation in China

Conspicuous consumption has been widely studied, but the study of its correlation to benevolence is scarce. To expand the understanding on conspicuous consumption, this paper offers a detailed study of the consumption of consumer goods that are driven by status; implying that products are purchased...

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Bibliographic Details
Main Authors: Tan, Stephanie Li Fen, Tay, Clara Ming Li, Goh, Felicia Cui Wei
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58885