Attitude toward sponsorship in Singtel Singapore grand prix : its antecedent and consequence
Sport sponsorship, despite being a lucrative growing market, has encountered challenges and critics in the measurement of its effectiveness. This study intended to build on the study of attitude towards sponsor, an established construct in the field, and purchase intention as the measurement of spon...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/59157 |