Fast food, fast foot : an examination of the influence of athletes in fast food advertisements on consumption behaviour in adults
In recent years, numerous professional athletes have come under fire for endorsing various fast food brands. This study examines the attitudes of Singaporean consumers in terms of fast food purchase and branding, and the level of influence an athlete’s appearance in fast food advertisements has on c...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/59165 |