A multiple case study of homegrown franchising in Singapore from the franchisors' perspective
The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, t...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59351 |
| _version_ | 1826112205757612032 |
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| author | Kwek, Siew Hwee Tan, Larry Choon Boon Toh, Sern Andre |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Kwek, Siew Hwee Tan, Larry Choon Boon Toh, Sern Andre |
| author_sort | Kwek, Siew Hwee |
| collection | NTU |
| description | The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, the aim is to understand the entrepreneurial process and to analyse the problems, pros and cons and the elements of success of homegrown franchising. |
| first_indexed | 2024-10-01T03:03:10Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59351 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:03:10Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/593512023-05-19T05:41:42Z A multiple case study of homegrown franchising in Singapore from the franchisors' perspective Kwek, Siew Hwee Tan, Larry Choon Boon Toh, Sern Andre Nanyang Business School Loo Wee Ling DRNTU::Business::Accounting The purpose of this project is to appraise the procedures involved in setting up homegrown franchises. Factors necessary to the success of a franchise are looked into. Problems encountered by the franchisors are also discussed and plausible reasons for their existence are dealt with. Specifically, the aim is to understand the entrepreneurial process and to analyse the problems, pros and cons and the elements of success of homegrown franchising. ACCOUNTANCY 2014-05-02T02:06:53Z 2014-05-02T02:06:53Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59351 en Nanyang Technological University 104 p. application/pdf |
| spellingShingle | DRNTU::Business::Accounting Kwek, Siew Hwee Tan, Larry Choon Boon Toh, Sern Andre A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title | A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title_full | A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title_fullStr | A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title_full_unstemmed | A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title_short | A multiple case study of homegrown franchising in Singapore from the franchisors' perspective |
| title_sort | multiple case study of homegrown franchising in singapore from the franchisors perspective |
| topic | DRNTU::Business::Accounting |
| url | http://hdl.handle.net/10356/59351 |
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