Food & beverage... an emerging strategic marketing tool for hotels?
Through the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel business to a cast that has gained significant recognition. Today, F&B constitutes a main source of revenue for many hotels around the world. Due to the emphasis that has been placed on F&B, t...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59368 |
| _version_ | 1811690055576584192 |
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| author | Low, Christopher Chian Sin Low, Wye Yee Ho, Lay Fong |
| author2 | Low Chuen-Chuen, Valerie |
| author_facet | Low Chuen-Chuen, Valerie Low, Christopher Chian Sin Low, Wye Yee Ho, Lay Fong |
| author_sort | Low, Christopher Chian Sin |
| collection | NTU |
| description | Through the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel business to a cast that has gained significant recognition. Today, F&B constitutes a main source of revenue for many hotels around the world. Due to the emphasis that has been placed on F&B, there is an inclination, albeit subtle, towards the use of F&B as a strategic marketing tool for the hotel. This study serves to confirm the marketing potential of F &B and its ability to create an impact on the perceived image of a hotel in the eyes of existing and potential customers. |
| first_indexed | 2024-10-01T05:57:55Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59368 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:57:55Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/593682023-05-19T06:16:15Z Food & beverage... an emerging strategic marketing tool for hotels? Low, Christopher Chian Sin Low, Wye Yee Ho, Lay Fong Low Chuen-Chuen, Valerie Nanyang Business School DRNTU::Business::Accounting Through the years, Food and Beverage (F&B) has evolved from a mere supporting role in the hotel business to a cast that has gained significant recognition. Today, F&B constitutes a main source of revenue for many hotels around the world. Due to the emphasis that has been placed on F&B, there is an inclination, albeit subtle, towards the use of F&B as a strategic marketing tool for the hotel. This study serves to confirm the marketing potential of F &B and its ability to create an impact on the perceived image of a hotel in the eyes of existing and potential customers. ACCOUNTANCY 2014-05-02T06:42:26Z 2014-05-02T06:42:26Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59368 en Nanyang Technological University 125 p. application/pdf |
| spellingShingle | DRNTU::Business::Accounting Low, Christopher Chian Sin Low, Wye Yee Ho, Lay Fong Food & beverage... an emerging strategic marketing tool for hotels? |
| title | Food & beverage... an emerging strategic marketing tool for hotels? |
| title_full | Food & beverage... an emerging strategic marketing tool for hotels? |
| title_fullStr | Food & beverage... an emerging strategic marketing tool for hotels? |
| title_full_unstemmed | Food & beverage... an emerging strategic marketing tool for hotels? |
| title_short | Food & beverage... an emerging strategic marketing tool for hotels? |
| title_sort | food beverage an emerging strategic marketing tool for hotels |
| topic | DRNTU::Business::Accounting |
| url | http://hdl.handle.net/10356/59368 |
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