Survey of customers' perception of the restaurants
This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Fri...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59464 |
| _version_ | 1811694279974715392 |
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| author | Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii |
| author_sort | Chang, Wai Yui |
| collection | NTU |
| description | This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Friday's. This would help the restaurants to evaluate their present marketing strategy and provide insight into areas requiring improvement. |
| first_indexed | 2024-10-01T07:05:03Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59464 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:05:03Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/594642023-05-19T06:08:58Z Survey of customers' perception of the restaurants Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii Nanyang Business School Ivan Polunin DRNTU::Business This study analyses the perception and expectation of customers at two American chain restaurants and to see if there are any gaps between customers' perceptions and how management perceives their respective restaurants. The selected restaurants are Tony Roma's A Place For Ribs and TGI Friday's. This would help the restaurants to evaluate their present marketing strategy and provide insight into areas requiring improvement. BUSINESS 2014-05-06T12:03:01Z 2014-05-06T12:03:01Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59464 en Nanyang Technological University 132 p. application/pdf |
| spellingShingle | DRNTU::Business Chang, Wai Yui Oh, Wei Wei Wong, Jeannette Shao Meii Survey of customers' perception of the restaurants |
| title | Survey of customers' perception of the restaurants |
| title_full | Survey of customers' perception of the restaurants |
| title_fullStr | Survey of customers' perception of the restaurants |
| title_full_unstemmed | Survey of customers' perception of the restaurants |
| title_short | Survey of customers' perception of the restaurants |
| title_sort | survey of customers perception of the restaurants |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59464 |
| work_keys_str_mv | AT changwaiyui surveyofcustomersperceptionoftherestaurants AT ohweiwei surveyofcustomersperceptionoftherestaurants AT wongjeannetteshaomeii surveyofcustomersperceptionoftherestaurants |