Does competitive environment moderate the market orientation : performance relationship in the Singapore context?
Over the past thirty years, Singapore has progressed from a low-costbased economy to a high-valued added one. As such, there is a need for organisations in Singapore to be market oriented so as to maintain their competitive edge. Recent studies have shown evidence of a positive relationship between...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59495 |