For the love of books! campaign

For the love of books! campaign

This paper presents the communication campaign For the Love of Books!, an initiative that promotes leisure reading amongst young adults in Singapore organised by four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeting young a...

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Bibliographic Details
Main Authors: Lestarini Saraswati Hapsoro, Sneha Gururaj, Wong, Chooi Sean, Zhou, Zhuangyu
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/59595

Internet

http://hdl.handle.net/10356/59595

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