Influence of children in family decision making

Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being do...

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Bibliographic Details
Main Authors: Leong, Huey Miin, Soh, Puay San, Yow, Pei Ping
Other Authors: Roger Marshall
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59613
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author Leong, Huey Miin
Soh, Puay San
Yow, Pei Ping
author2 Roger Marshall
author_facet Roger Marshall
Leong, Huey Miin
Soh, Puay San
Yow, Pei Ping
author_sort Leong, Huey Miin
collection NTU
description Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being done in this area. However, most past researchers used the self-declared scale to measure influence in family decision making. Therefore, there is a need for a more valid measure and hence, the Observed Influence Scale is developed here.
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spelling ntu-10356/596132023-05-19T06:24:04Z Influence of children in family decision making Leong, Huey Miin Soh, Puay San Yow, Pei Ping Roger Marshall Nanyang Business School DRNTU::Business::Marketing Family decision making, as the name suggests, is the study of the how family members come together and make joint decisions concerning the welfare of the family. It is also a study of the amount of influence each member has upon family decisions. To date, there is a great amount of research being done in this area. However, most past researchers used the self-declared scale to measure influence in family decision making. Therefore, there is a need for a more valid measure and hence, the Observed Influence Scale is developed here. BUSINESS 2014-05-09T03:30:31Z 2014-05-09T03:30:31Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59613 en Nanyang Technological University 133 p. application/pdf
spellingShingle DRNTU::Business::Marketing
Leong, Huey Miin
Soh, Puay San
Yow, Pei Ping
Influence of children in family decision making
title Influence of children in family decision making
title_full Influence of children in family decision making
title_fullStr Influence of children in family decision making
title_full_unstemmed Influence of children in family decision making
title_short Influence of children in family decision making
title_sort influence of children in family decision making
topic DRNTU::Business::Marketing
url http://hdl.handle.net/10356/59613
work_keys_str_mv AT leonghueymiin influenceofchildreninfamilydecisionmaking
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AT yowpeiping influenceofchildreninfamilydecisionmaking