Consumer behavioral analysis of tertiary students' purchase of apparels
This research investigates the consumer behavioural aspects of tertiary students on their purchase of fashion apparels. It is exploratory in nature and attempts to provide deeper insights into this area of consumer research. The primary motive for exploring into this field arose because of the enorm...
Main Authors: | Tan, Keng Thiam, Sumarleki Amjah, Tan, Felix Yih Chong |
---|---|
Other Authors: | Nanyang Business School |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/59756 |
Similar Items
-
Consumer behaviour of Singaporean teenage students in online auction (apparel)
by: Tan, Joycelyn Pei Ying, et al.
Published: (2008) -
A study on factors affecting purchase decision for online apparel among Generation Y consumers in Singapore.
by: He, Kangyu., et al.
Published: (2013) -
Effect of time pressure and presence of awards on consumer purchase behavior.
by: Tan, Lynette Huiling., et al.
Published: (2008) -
Study on the factors affecting the purchase behaviour of consumers of sports shoes
by: Chong, Har Lin, et al.
Published: (2015) -
Consumer post-purchase dissonance in Singapore
by: Lee Eileen, Tan Peng Hoe Steve, Tay Thuan Huat Eric
Published: (2014)