Playtime : the games we used to play campaign

Playtime : the games we used to play campaign

This paper presents a heritage-themed communication campaign, Playtime: The Games We Used to Play, an initiative spearheaded by four final year students at Nanyang Technological University’s Wee Kim Wee School of Communication and Information. The campaign aimed to nurture the next generation of her...

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Bibliographic Details
Main Authors: Chan, Carolanne, Foo, Gina Hui Yu, Kay, Keith Jin Rui, Toh, Gordon Zi Jing
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project (FYP)
Language:English
Published: 2014
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
DRNTU::Humanities::History::Asia::Singapore::Social aspects
DRNTU::Humanities::General::Education
Online Access:http://hdl.handle.net/10356/59791

Internet

http://hdl.handle.net/10356/59791

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