Market screening model
It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59826 |
| _version_ | 1811678775155359744 |
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| author | Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling |
| author2 | Ian McGovern |
| author_facet | Ian McGovern Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling |
| author_sort | Kho, Soo Pei |
| collection | NTU |
| description | It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas. |
| first_indexed | 2024-10-01T02:58:37Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59826 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:58:37Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/598262023-05-19T03:30:02Z Market screening model Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling Ian McGovern Nanyang Business School DRNTU::Business It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful guide to Singapore companies who are considering venturing overseas. BUSINESS 2014-05-15T06:56:01Z 2014-05-15T06:56:01Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/59826 en Nanyang Technological University 128 p. application/pdf |
| spellingShingle | DRNTU::Business Kho, Soo Pei Lau, Mun Yee Ng, Sharon Ling Ling Market screening model |
| title | Market screening model |
| title_full | Market screening model |
| title_fullStr | Market screening model |
| title_full_unstemmed | Market screening model |
| title_short | Market screening model |
| title_sort | market screening model |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59826 |
| work_keys_str_mv | AT khosoopei marketscreeningmodel AT laumunyee marketscreeningmodel AT ngsharonlingling marketscreeningmodel |