Market screening model
It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...
Main Authors: | Kho, Soo Pei, Lau, Mun Yee, Ng, Sharon Ling Ling |
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Other Authors: | Ian McGovern |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/59826 |
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