Project ENGAGE : campaign to promote social engagement in active ageing
This paper presents “Project ENGAGE: Go InterACTIVE”, a communication campaign by a team of four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). As the active ageing agenda is still in its infantile stage in Singapore, the cam...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59841 |
| _version_ | 1811689383008403456 |
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| author | Ang, Hui Xuan Chen, Shusi Lim, Pei Si Peh, Yan Ting |
| author2 | Lee Chun Wah |
| author_facet | Lee Chun Wah Ang, Hui Xuan Chen, Shusi Lim, Pei Si Peh, Yan Ting |
| author_sort | Ang, Hui Xuan |
| collection | NTU |
| description | This paper presents “Project ENGAGE: Go InterACTIVE”, a communication campaign by a team of four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). As the active ageing agenda is still in its infantile stage in Singapore, the campaign aims to build on the government’s preliminary efforts to promote social engagement in active ageing.
Targeted at senior Singaporeans aged 50 and above, the campaign aims to highlight the importance of social engagement as an integral element of successful active ageing and encourage senior Singaporeans to engage in social activities. This is done through engaging the seniors in conversation to educate them about the issue and encourage them to take pledges and concrete actions to kick start an active lifestyle.
This paper outlines the research that shaped the direction of communication strategies, plans and tactics. The key communication channels, encompassing information booths, an active ageing carnival cum walkathon, and door-to-door visits, are documented in this report. Finally, the paper discusses the campaign’s success, limitations and future directions. |
| first_indexed | 2024-10-01T05:47:13Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59841 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:47:13Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/598412019-12-10T14:21:39Z Project ENGAGE : campaign to promote social engagement in active ageing Ang, Hui Xuan Chen, Shusi Lim, Pei Si Peh, Yan Ting Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences This paper presents “Project ENGAGE: Go InterACTIVE”, a communication campaign by a team of four final year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). As the active ageing agenda is still in its infantile stage in Singapore, the campaign aims to build on the government’s preliminary efforts to promote social engagement in active ageing. Targeted at senior Singaporeans aged 50 and above, the campaign aims to highlight the importance of social engagement as an integral element of successful active ageing and encourage senior Singaporeans to engage in social activities. This is done through engaging the seniors in conversation to educate them about the issue and encourage them to take pledges and concrete actions to kick start an active lifestyle. This paper outlines the research that shaped the direction of communication strategies, plans and tactics. The key communication channels, encompassing information booths, an active ageing carnival cum walkathon, and door-to-door visits, are documented in this report. Finally, the paper discusses the campaign’s success, limitations and future directions. Bachelor of Communication Studies 2014-05-15T09:08:46Z 2014-05-15T09:08:46Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/59841 en Nanyang Technological University 223 p. application/pdf |
| spellingShingle | DRNTU::Social sciences Ang, Hui Xuan Chen, Shusi Lim, Pei Si Peh, Yan Ting Project ENGAGE : campaign to promote social engagement in active ageing |
| title | Project ENGAGE : campaign to promote social engagement in active ageing |
| title_full | Project ENGAGE : campaign to promote social engagement in active ageing |
| title_fullStr | Project ENGAGE : campaign to promote social engagement in active ageing |
| title_full_unstemmed | Project ENGAGE : campaign to promote social engagement in active ageing |
| title_short | Project ENGAGE : campaign to promote social engagement in active ageing |
| title_sort | project engage campaign to promote social engagement in active ageing |
| topic | DRNTU::Social sciences |
| url | http://hdl.handle.net/10356/59841 |
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