Children’s food advertising in Singapore : executional tactics, child consumption habits and parental mediation
Food and beverage (F&B) television (TV) advertising has been widely recognized as one of the major causes of rising childhood obesity rates. This research aims to examine F&B advertising targeted at children as well as the effectiveness of parental mediation on children’s dietary habits in S...
Main Authors: | Ang, Ke Qin, Young, Alicia Wei Ling, Heng, Yiwei, Toh, Shi Ting |
---|---|
Other Authors: | May Oo Lwin |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/59844 |
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