Explaining the choice overload effect from a self-determination perspective
The choice overload effect occurs when one is provided with an extensive choice set leading to negative effects such as poor performance and satisfaction. This counter-intuitive finding goes against the common notion that having more choice is generally better. However, some studies have failed to d...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/60331 |