Estimate the demand for a product family with a discrete choice model
With the growing diversification in consumer life styles and needs, organizations are increasingly competing in coming up with product lines instead of focusing on a single product; in expectation to cover a broader range of market segments. However, putting too many products in a product line may b...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/61533 |