Modeling the financial performance of movies and the market dynamics of cinemas in China
This dissertation investigates the financial performance of movies and the market dynamics of cinemas in China, a fast-growing commercial exhibition marketplace. Movie sales, movie characteristics and cultural contexts are operationalized in ordinary least squares (OLS) regression and quantile regre...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://hdl.handle.net/10356/61796 |