E-brands and e-process
This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives.
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| Other Authors: | |
| Format: | Thesis |
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2008
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| Online Access: | http://hdl.handle.net/10356/6194 |
| _version_ | 1826110900494401536 |
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| author | Ng, Boon Lan. |
| author2 | Khong, Poh Wah |
| author_facet | Khong, Poh Wah Ng, Boon Lan. |
| author_sort | Ng, Boon Lan. |
| collection | NTU |
| description | This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives. |
| first_indexed | 2024-10-01T02:41:45Z |
| format | Thesis |
| id | ntu-10356/6194 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T02:41:45Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/61942023-03-11T17:19:49Z E-brands and e-process Ng, Boon Lan. Khong, Poh Wah School of Mechanical and Production Engineering DRNTU::Engineering::Systems engineering This report has two objectives. First, to study the success elements of internet brand. Second, to evaluate if all brands are suitable to web business.The case study is used as a reference to illustrate the two objectives. Master of Science (Logistics) 2008-09-17T11:09:07Z 2008-09-17T11:09:07Z 2003 2003 Thesis http://hdl.handle.net/10356/6194 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Systems engineering Ng, Boon Lan. E-brands and e-process |
| title | E-brands and e-process |
| title_full | E-brands and e-process |
| title_fullStr | E-brands and e-process |
| title_full_unstemmed | E-brands and e-process |
| title_short | E-brands and e-process |
| title_sort | e brands and e process |
| topic | DRNTU::Engineering::Systems engineering |
| url | http://hdl.handle.net/10356/6194 |
| work_keys_str_mv | AT ngboonlan ebrandsandeprocess |