My Louis Vuitton bag is a counterfeit : the role of regulatory focus in consumer deceptive behavior
Why are consumers of counterfeit goods more or less likely to acknowledge that they use counterfeit luxury goods? In order to answer this question, we examine what dispositional and situational factors may drive counterfeit users to tell or not to tell the truth about their counterfeit goods. Throug...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | https://hdl.handle.net/10356/62180 |