Customer-service management : a case in a multi-national company
The approach of customer relationship management is to enhance the selected group of customers’ experience with a company’s products and services through retention of these customers.The strategy is employed to win the mind-share of customers and translate that into long-term profitability of the co...
Main Author: | Oh, Poh Cheng |
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Other Authors: | Kam, Booi Chung |
Format: | Thesis |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/6227 |
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