Spa and massage booking system with utilizing consumers' behavior
Customers who feel they are treated as individuals are more satisfied with their experience and more inclined to remain loyal. Loyal customers buy more, purchase more often, cost less to serve, and have higher retention rates. Loyal customers are very good for business. How do we recapture that same...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/62551 |
| _version_ | 1826110997383872512 |
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| author | Bui, Van Tuong |
| author2 | Ng Wee Keong |
| author_facet | Ng Wee Keong Bui, Van Tuong |
| author_sort | Bui, Van Tuong |
| collection | NTU |
| description | Customers who feel they are treated as individuals are more satisfied with their experience and more inclined to remain loyal. Loyal customers buy more, purchase more often, cost less to serve, and have higher retention rates. Loyal customers are very good for business. How do we recapture that same feeling a customer gets when their barista remembers their drink or their hairstylist becomes their confidante? The answer is to utilize the wealth of customer data we have available to tailor the contact center experience to the known needs and habits of the customer. Every enterprise has or should have information about their customers. At a minimum this should include the customer’s name, address, account number and purchase or subscription history. More advanced organizations will have loyalty cards or other mechanisms that provide a history of past interactions, purchase behaviors, recent transactions or other indicators of relative value to the enterprise. Best in class enterprises will offer consumers alternative communication channels that mirror the preferences and lifestyles of their customers, such as web portals that provide a similar customer experience from both desktop and mobile devices. Consumers should be able to communicate in the channel of their choice or even a mix of channels. In this FYP, the student will build prototypes of service personalisation for a few selected service sector. |
| first_indexed | 2024-10-01T02:43:23Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/62551 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T02:43:23Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/625512023-03-03T20:33:28Z Spa and massage booking system with utilizing consumers' behavior Bui, Van Tuong Ng Wee Keong School of Computer Engineering Centre for Computational Intelligence DRNTU::Engineering::Computer science and engineering::Computer systems organization::Special-purpose and application-based systems Customers who feel they are treated as individuals are more satisfied with their experience and more inclined to remain loyal. Loyal customers buy more, purchase more often, cost less to serve, and have higher retention rates. Loyal customers are very good for business. How do we recapture that same feeling a customer gets when their barista remembers their drink or their hairstylist becomes their confidante? The answer is to utilize the wealth of customer data we have available to tailor the contact center experience to the known needs and habits of the customer. Every enterprise has or should have information about their customers. At a minimum this should include the customer’s name, address, account number and purchase or subscription history. More advanced organizations will have loyalty cards or other mechanisms that provide a history of past interactions, purchase behaviors, recent transactions or other indicators of relative value to the enterprise. Best in class enterprises will offer consumers alternative communication channels that mirror the preferences and lifestyles of their customers, such as web portals that provide a similar customer experience from both desktop and mobile devices. Consumers should be able to communicate in the channel of their choice or even a mix of channels. In this FYP, the student will build prototypes of service personalisation for a few selected service sector. Bachelor of Engineering (Computer Science) 2015-04-15T07:14:42Z 2015-04-15T07:14:42Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/62551 en Nanyang Technological University 45 p. application/pdf |
| spellingShingle | DRNTU::Engineering::Computer science and engineering::Computer systems organization::Special-purpose and application-based systems Bui, Van Tuong Spa and massage booking system with utilizing consumers' behavior |
| title | Spa and massage booking system with utilizing consumers' behavior |
| title_full | Spa and massage booking system with utilizing consumers' behavior |
| title_fullStr | Spa and massage booking system with utilizing consumers' behavior |
| title_full_unstemmed | Spa and massage booking system with utilizing consumers' behavior |
| title_short | Spa and massage booking system with utilizing consumers' behavior |
| title_sort | spa and massage booking system with utilizing consumers behavior |
| topic | DRNTU::Engineering::Computer science and engineering::Computer systems organization::Special-purpose and application-based systems |
| url | http://hdl.handle.net/10356/62551 |
| work_keys_str_mv | AT buivantuong spaandmassagebookingsystemwithutilizingconsumersbehavior |