Information processing under memory constraint
Human memory is limited and humans tend to distort early information subconsciously in many memory recall situations. This paper aims to address the situation of memory distortion by constructing a model that will yield the optimal distortion in information processing, minimizing the cost in the con...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/62776 |
| _version_ | 1826127650577448960 |
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| author | Chua, Woan Jen Lim, Vivien Yu Ling Lim, Zhi Qin |
| author2 | Au Pak Hung |
| author_facet | Au Pak Hung Chua, Woan Jen Lim, Vivien Yu Ling Lim, Zhi Qin |
| author_sort | Chua, Woan Jen |
| collection | NTU |
| description | Human memory is limited and humans tend to distort early information subconsciously in many memory recall situations. This paper aims to address the situation of memory distortion by constructing a model that will yield the optimal distortion in information processing, minimizing the cost in the context of limited memory. Two mathematical models will be built using economics statistical concepts to understand human behaviours in the recalling and processing of information, given the scenarios of perfect memory and limited memory. Results show that more weight will be placed on the signal with higher accuracy and less distortion is done when individuals are familiar with the true state. When there is a higher probability of forgetting the first signal, there will be higher distortion to include more of the first signal to obtain a more informed decision. However, when there is cost of distortion involved, the level of distortion will be lower. In addition, the models explain implications where prior expectations affect experience and first impressions matter. Through these implications, companies will be able to better understand the importance of advertising and packaging as expectations and impressions will affect the decision making of consumer. |
| first_indexed | 2024-10-01T07:12:02Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/62776 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:12:02Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/627762019-12-10T12:07:33Z Information processing under memory constraint Chua, Woan Jen Lim, Vivien Yu Ling Lim, Zhi Qin Au Pak Hung School of Humanities and Social Sciences DRNTU::Social sciences::Economic theory Human memory is limited and humans tend to distort early information subconsciously in many memory recall situations. This paper aims to address the situation of memory distortion by constructing a model that will yield the optimal distortion in information processing, minimizing the cost in the context of limited memory. Two mathematical models will be built using economics statistical concepts to understand human behaviours in the recalling and processing of information, given the scenarios of perfect memory and limited memory. Results show that more weight will be placed on the signal with higher accuracy and less distortion is done when individuals are familiar with the true state. When there is a higher probability of forgetting the first signal, there will be higher distortion to include more of the first signal to obtain a more informed decision. However, when there is cost of distortion involved, the level of distortion will be lower. In addition, the models explain implications where prior expectations affect experience and first impressions matter. Through these implications, companies will be able to better understand the importance of advertising and packaging as expectations and impressions will affect the decision making of consumer. Bachelor of Arts 2015-04-29T01:59:59Z 2015-04-29T01:59:59Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/62776 en Nanyang Technological University 57 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Economic theory Chua, Woan Jen Lim, Vivien Yu Ling Lim, Zhi Qin Information processing under memory constraint |
| title | Information processing under memory constraint |
| title_full | Information processing under memory constraint |
| title_fullStr | Information processing under memory constraint |
| title_full_unstemmed | Information processing under memory constraint |
| title_short | Information processing under memory constraint |
| title_sort | information processing under memory constraint |
| topic | DRNTU::Social sciences::Economic theory |
| url | http://hdl.handle.net/10356/62776 |
| work_keys_str_mv | AT chuawoanjen informationprocessingundermemoryconstraint AT limvivienyuling informationprocessingundermemoryconstraint AT limzhiqin informationprocessingundermemoryconstraint |