Wired warriors campaign : encouraging a safer and happier instagram
This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Target...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63175 |
| _version_ | 1826113067369365504 |
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| author | Lee, Serene Si Rui Ng, Venice Shi Yin Soh, Nicolette Jun Yi Ong, Linette |
| author2 | Ferdinand de Bakker |
| author_facet | Ferdinand de Bakker Lee, Serene Si Rui Ng, Venice Shi Yin Soh, Nicolette Jun Yi Ong, Linette |
| author_sort | Lee, Serene Si Rui |
| collection | NTU |
| description | This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeted at female Instagram users in Singapore, the campaign strongly encourages its target audience to be a Wired Warrior by critically evaluating content that they receive, posting responsible content and being safe and happy online. Through these three steps, the campaign hopes to reduce unhealthy social comparison, cyber bullying and promote cyber safety. This report summarizes the primary and secondary research that shaped the campaign’s strategy. It details the campaign’s process, from creative elements to execution of the campaign’s initiatives. It also examines the campaign’s effectiveness by evaluating its objectives through preliminary and post-campaign surveys. The report also provides future directions for the continuation and expansion of the campaign. Detailed appendices that support the main text with tables, charts, graphs and collateral designs are accompanied for further reference. |
| first_indexed | 2024-10-01T03:17:07Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/63175 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T03:17:07Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/631752019-12-10T13:46:29Z Wired warriors campaign : encouraging a safer and happier instagram Lee, Serene Si Rui Ng, Venice Shi Yin Soh, Nicolette Jun Yi Ong, Linette Ferdinand de Bakker Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeted at female Instagram users in Singapore, the campaign strongly encourages its target audience to be a Wired Warrior by critically evaluating content that they receive, posting responsible content and being safe and happy online. Through these three steps, the campaign hopes to reduce unhealthy social comparison, cyber bullying and promote cyber safety. This report summarizes the primary and secondary research that shaped the campaign’s strategy. It details the campaign’s process, from creative elements to execution of the campaign’s initiatives. It also examines the campaign’s effectiveness by evaluating its objectives through preliminary and post-campaign surveys. The report also provides future directions for the continuation and expansion of the campaign. Detailed appendices that support the main text with tables, charts, graphs and collateral designs are accompanied for further reference. Bachelor of Communication Studies 2015-05-08T09:01:15Z 2015-05-08T09:01:15Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/63175 en Nanyang Technological University 279 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Mass media Lee, Serene Si Rui Ng, Venice Shi Yin Soh, Nicolette Jun Yi Ong, Linette Wired warriors campaign : encouraging a safer and happier instagram |
| title | Wired warriors campaign : encouraging a safer and happier instagram |
| title_full | Wired warriors campaign : encouraging a safer and happier instagram |
| title_fullStr | Wired warriors campaign : encouraging a safer and happier instagram |
| title_full_unstemmed | Wired warriors campaign : encouraging a safer and happier instagram |
| title_short | Wired warriors campaign : encouraging a safer and happier instagram |
| title_sort | wired warriors campaign encouraging a safer and happier instagram |
| topic | DRNTU::Social sciences::Mass media |
| url | http://hdl.handle.net/10356/63175 |
| work_keys_str_mv | AT leeserenesirui wiredwarriorscampaignencouragingasaferandhappierinstagram AT ngveniceshiyin wiredwarriorscampaignencouragingasaferandhappierinstagram AT sohnicolettejunyi wiredwarriorscampaignencouragingasaferandhappierinstagram AT onglinette wiredwarriorscampaignencouragingasaferandhappierinstagram |