Baby steps campaign
Baby Steps was a publicity and promotional campaign that focused on the issue of teenage pregnancy. Through raising awareness about the challenges faced by pregnant teenagers, the team aimed to raise willingness of youths to help their pregnant peers. The campaign also aimed to raise awareness of Ba...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63197 |
| _version_ | 1826120069938151424 |
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| author | Chua, Ying Ying Leung, Yan Wah Lim, Tracy Sze Li Ang, Meryl Xin Jie |
| author2 | Pamela Tor Das |
| author_facet | Pamela Tor Das Chua, Ying Ying Leung, Yan Wah Lim, Tracy Sze Li Ang, Meryl Xin Jie |
| author_sort | Chua, Ying Ying |
| collection | NTU |
| description | Baby Steps was a publicity and promotional campaign that focused on the issue of teenage pregnancy. Through raising awareness about the challenges faced by pregnant teenagers, the team aimed to raise willingness of youths to help their pregnant peers. The campaign also aimed to raise awareness of Babes Pregnancy Crisis Support Limited, to improve youth's abilities to help their pregnant peers in times of need. The campaign was shaped by the DAGMAR model and insights from an extensive primary research conducted by the team in October 2014. |
| first_indexed | 2024-10-01T05:10:12Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/63197 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T05:10:12Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/631972023-03-05T16:08:05Z Baby steps campaign Chua, Ying Ying Leung, Yan Wah Lim, Tracy Sze Li Ang, Meryl Xin Jie Pamela Tor Das Wee Kim Wee School of Communication and Information Babes Pregnancy Crisis Support Limited DRNTU::Social sciences::Communication::Promotional communication Baby Steps was a publicity and promotional campaign that focused on the issue of teenage pregnancy. Through raising awareness about the challenges faced by pregnant teenagers, the team aimed to raise willingness of youths to help their pregnant peers. The campaign also aimed to raise awareness of Babes Pregnancy Crisis Support Limited, to improve youth's abilities to help their pregnant peers in times of need. The campaign was shaped by the DAGMAR model and insights from an extensive primary research conducted by the team in October 2014. Bachelor of Communication Studies 2015-05-11T02:29:46Z 2015-05-11T02:29:46Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/63197 en Nanyang Technological University 309 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Promotional communication Chua, Ying Ying Leung, Yan Wah Lim, Tracy Sze Li Ang, Meryl Xin Jie Baby steps campaign |
| title | Baby steps campaign |
| title_full | Baby steps campaign |
| title_fullStr | Baby steps campaign |
| title_full_unstemmed | Baby steps campaign |
| title_short | Baby steps campaign |
| title_sort | baby steps campaign |
| topic | DRNTU::Social sciences::Communication::Promotional communication |
| url | http://hdl.handle.net/10356/63197 |
| work_keys_str_mv | AT chuayingying babystepscampaign AT leungyanwah babystepscampaign AT limtracyszeli babystepscampaign AT angmerylxinjie babystepscampaign |