The last dollar : a social commentary on the materialistic culture in Singapore
The aim of this project is to find out the reasons and motivation behind the materialistic culture in Singapore, and to translate these textual information into a visual communication project. With that focus in mind, the project looks into existing studies on consumer behaviour and psychology. Ther...
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Online Access: | http://hdl.handle.net/10356/63328 |
| _version_ | 1811695733011644416 |
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| author | Tan, Alvin Wei Ting |
| author2 | School of Art, Design and Media |
| author_facet | School of Art, Design and Media Tan, Alvin Wei Ting |
| author_sort | Tan, Alvin Wei Ting |
| collection | NTU |
| description | The aim of this project is to find out the reasons and motivation behind the materialistic culture in Singapore, and to translate these textual information into a visual communication project. With that focus in mind, the project looks into existing studies on consumer behaviour and psychology. There are several interesting discovery made in early research which have been validated through surveys and interviews. Using design as a tool for social commentary, this project hopes to illustrate and bring across relevant and interesting points about materialism to its audience. This project is divided into two distinct research phase. The first would be the investigation and study on materialism, which is conducted through primary and secondary research. Thereafter, a research on how design can be used as tool to communicate heavy textual information visually. The final results of these findings would be presented in a form of an installation, where audiences are able to interact with objects and a book to learn more about the project. Accompanying the installation is 3 audio pieces, sharing the real life stories from highly materialistic Singaporeans. |
| first_indexed | 2024-10-01T07:28:09Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/63328 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:28:09Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/633282019-12-10T12:02:29Z The last dollar : a social commentary on the materialistic culture in Singapore Tan, Alvin Wei Ting School of Art, Design and Media Yam Min Yee Angeline DRNTU::Visual arts and music::General::Social aspects The aim of this project is to find out the reasons and motivation behind the materialistic culture in Singapore, and to translate these textual information into a visual communication project. With that focus in mind, the project looks into existing studies on consumer behaviour and psychology. There are several interesting discovery made in early research which have been validated through surveys and interviews. Using design as a tool for social commentary, this project hopes to illustrate and bring across relevant and interesting points about materialism to its audience. This project is divided into two distinct research phase. The first would be the investigation and study on materialism, which is conducted through primary and secondary research. Thereafter, a research on how design can be used as tool to communicate heavy textual information visually. The final results of these findings would be presented in a form of an installation, where audiences are able to interact with objects and a book to learn more about the project. Accompanying the installation is 3 audio pieces, sharing the real life stories from highly materialistic Singaporeans. Bachelor of Fine Arts 2015-05-12T07:23:57Z 2015-05-12T07:23:57Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/63328 en Nanyang Technological University 21 p. application/pdf |
| spellingShingle | DRNTU::Visual arts and music::General::Social aspects Tan, Alvin Wei Ting The last dollar : a social commentary on the materialistic culture in Singapore |
| title | The last dollar : a social commentary on the materialistic culture in Singapore |
| title_full | The last dollar : a social commentary on the materialistic culture in Singapore |
| title_fullStr | The last dollar : a social commentary on the materialistic culture in Singapore |
| title_full_unstemmed | The last dollar : a social commentary on the materialistic culture in Singapore |
| title_short | The last dollar : a social commentary on the materialistic culture in Singapore |
| title_sort | last dollar a social commentary on the materialistic culture in singapore |
| topic | DRNTU::Visual arts and music::General::Social aspects |
| url | http://hdl.handle.net/10356/63328 |
| work_keys_str_mv | AT tanalvinweiting thelastdollarasocialcommentaryonthematerialisticcultureinsingapore AT tanalvinweiting lastdollarasocialcommentaryonthematerialisticcultureinsingapore |