The impact of headlines on the effectiveness of print advertisements
Persuasive communication involves a conscious attempt by one party to change the attitudes, beliefs or behaviour of another through the transmission of some message. The employment of persuasive communication is found extensively in advertising, where the advertiser tries to create awareness o...
| Main Authors: | , , |
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| Andre forfattere: | |
| Format: | Final Year Project (FYP) |
| Sprog: | English |
| Udgivet: |
2015
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| Fag: | |
| Online adgang: | http://hdl.handle.net/10356/63748 |