The influence of message framing, felt involvement and gender upon persuasion
Investigation into the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past researches in this area have produced inconclusive and conflicting results with both the positive and negative...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63957 |