New supermarket for Jurong West
The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research i...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64349 |
| _version_ | 1811697566290542592 |
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| author | Mohammed Effendi Basri Tan, Shok Keng Yong, Sheue Horng |
| author2 | Doh Joon Chien |
| author_facet | Doh Joon Chien Mohammed Effendi Basri Tan, Shok Keng Yong, Sheue Horng |
| author_sort | Mohammed Effendi Basri |
| collection | NTU |
| description | The purpose of this report is to determine the need,
attractiveness and viability of opening a new supermarket in
Jurong West, a developing estate. This topic is selected
because of an observed lack of supermarket in Jurong West.
Both primary and secondary data were used. The primary
research includes interviews, mailed questionnaire, and
observation. The sources of secondary data include
literature, statistical report, companies financial reports
and periodicals.
The need for a new supermarket was determined using the
Saturation Theory, and through the assessment of the various
population and household characteristics of Jurong West. In
addition, an analysis was done on the major potential
competitors of the new supermarket. The analysis concludes
that a need for the new supermarket exists.
With a market to tap, the marketing strategies for the
achievement of the expected sales level were outlined. Two
operating years' projected financial statements were also
drawn to show the feasibility and viability of the project. In the projected income and expenditure statements, the
Turnover was estimated using a pro forma strategic model. The
operating expenses were derived by prorating the specific
industrial cost items, either in terms of the floor area of
the new supermarket or the industry percentage of Turnover.
In conclusion, the group believes that the supermarket
will be able to achieve stable growth and profits in
approximately two to three years' time. This is based on the
favourable projected financial statements, and other
qualitative factors, such as a growing population, and an
unsatistied need. |
| first_indexed | 2024-10-01T07:57:18Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/64349 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T07:57:18Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | ntu-10356/643492023-05-19T06:09:00Z New supermarket for Jurong West Mohammed Effendi Basri Tan, Shok Keng Yong, Sheue Horng Doh Joon Chien Nanyang Business School DRNTU::Business The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research includes interviews, mailed questionnaire, and observation. The sources of secondary data include literature, statistical report, companies financial reports and periodicals. The need for a new supermarket was determined using the Saturation Theory, and through the assessment of the various population and household characteristics of Jurong West. In addition, an analysis was done on the major potential competitors of the new supermarket. The analysis concludes that a need for the new supermarket exists. With a market to tap, the marketing strategies for the achievement of the expected sales level were outlined. Two operating years' projected financial statements were also drawn to show the feasibility and viability of the project. In the projected income and expenditure statements, the Turnover was estimated using a pro forma strategic model. The operating expenses were derived by prorating the specific industrial cost items, either in terms of the floor area of the new supermarket or the industry percentage of Turnover. In conclusion, the group believes that the supermarket will be able to achieve stable growth and profits in approximately two to three years' time. This is based on the favourable projected financial statements, and other qualitative factors, such as a growing population, and an unsatistied need. BUSINESS 2015-05-26T03:40:05Z 2015-05-26T03:40:05Z 1993 1993 Final Year Project (FYP) http://hdl.handle.net/10356/64349 en Nanyang Technological University 70 p. application/pdf |
| spellingShingle | DRNTU::Business Mohammed Effendi Basri Tan, Shok Keng Yong, Sheue Horng New supermarket for Jurong West |
| title | New supermarket for Jurong West |
| title_full | New supermarket for Jurong West |
| title_fullStr | New supermarket for Jurong West |
| title_full_unstemmed | New supermarket for Jurong West |
| title_short | New supermarket for Jurong West |
| title_sort | new supermarket for jurong west |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/64349 |
| work_keys_str_mv | AT mohammedeffendibasri newsupermarketforjurongwest AT tanshokkeng newsupermarketforjurongwest AT yongsheuehorng newsupermarketforjurongwest |