A study of consumer behavior in online mass customization
This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment.
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| Other Authors: | |
| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6481 |
| _version_ | 1811681463827955712 |
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| author | Tan, Li Peng. |
| author2 | Helander, Martin Erik Gustav |
| author_facet | Helander, Martin Erik Gustav Tan, Li Peng. |
| author_sort | Tan, Li Peng. |
| collection | NTU |
| description | This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment. |
| first_indexed | 2024-10-01T03:41:21Z |
| format | Thesis |
| id | ntu-10356/6481 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T03:41:21Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/64812023-03-11T17:14:28Z A study of consumer behavior in online mass customization Tan, Li Peng. Helander, Martin Erik Gustav School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering::Human factors engineering This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment. Master of Science (Human Factors Engineering) 2008-09-17T11:16:08Z 2008-09-17T11:16:08Z 2003 2003 Thesis http://hdl.handle.net/10356/6481 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Industrial engineering::Human factors engineering Tan, Li Peng. A study of consumer behavior in online mass customization |
| title | A study of consumer behavior in online mass customization |
| title_full | A study of consumer behavior in online mass customization |
| title_fullStr | A study of consumer behavior in online mass customization |
| title_full_unstemmed | A study of consumer behavior in online mass customization |
| title_short | A study of consumer behavior in online mass customization |
| title_sort | study of consumer behavior in online mass customization |
| topic | DRNTU::Engineering::Industrial engineering::Human factors engineering |
| url | http://hdl.handle.net/10356/6481 |
| work_keys_str_mv | AT tanlipeng astudyofconsumerbehaviorinonlinemasscustomization AT tanlipeng studyofconsumerbehaviorinonlinemasscustomization |